The big picture is that Britain’s local planning authorities, architects and developers need to deliver quantity in recessionary times.
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Our findings also point to the potential value of an independent, cross-professional body to regulate quality and provide free information.
Space is an issue too – people think bedrooms in new homes are too small and that their size should be regulated. The biggest concern about new builds is their quality: the materials, fixtures and fittings, their sound insulation and energy efficiency. Our discussion groups explored what people want from their homes. However, how successful this is depends on design – some homes enable flexible use, others limit it. They store hoovers, rubbish bins and even food in surprisingly inventive ways, using headphones when watching television because of poor sound insulation, and keeping blinds drawn all day to avoid being overlooked.Īll of our participants used rooms for activities other than those they were designed for: parents use kitchens to oversee children’s homework, for example. These films show just how cramped and poorly planned housing can be, and the lengths people go to cope.
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You can watch the full series of interviews on the RIBA website. They ask what is behind the Conservative’s growing poll lead and examine Keir Starmer’s falling poll ratings. We used filmed ethnographic interviews observing households’ lives, and whether and how the spaces they inhabit accommodate belongings and lifestyles: On this week’s episode of the Ipsos MORI Politics and Society podcast, Keiran Pedley and Cameron Garrett sit down to discuss the latest wave of Ipsos MORI’s Political Monitor. We were able to move through the affection, and defensiveness, most have regarding their home, to a better assessment of qualities and limitations. Our research enabled us to get beyond survey findings like 89% agreeing “my home is suitable for my current needs”. Longer-term, the stakes are high the lesson from history is that building high volumes of homes in certain ways might solve one problem but will create others.Īgainst this backdrop, the RIBA/ Ipsos MORI report The Way we live now: What people need and expect from their homes makes an important contribution to the work of the Future Homes Commission, a national inquiry developing recommendations for how houses should be designed and delivered in future, but also how existing stock might be adapted. It matters because public support for quantity wanes if quality is poor. This is surely right, but quality matters too. Recent debates about housing and planning reform have been framed in terms of quantity. You would be forgiven for questioning why this matters. Imagine that Britain built the 240,000 homes it is estimated it needs every year until 2016 to meet projected demand. Our guest blogger, Ben Marshall of Ipsos MORI, explains what these are – and why they matter. We can all think of design features that we think are important in a home. Ben Marshall is Research Director at Ipsos MORI.
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